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What Is Growth Marketing? (And Why You Need It)


What Is Growth Marketing?

It may be difficult for any organization to stand out in such a crowded atmosphere. To cut through the clutter, it’s becoming increasingly necessary to have a creative, iterative, and appealing marketing plan. A strategy that not only aids in client acquisition, but also fosters virality, word-of-mouth, and organic growth.

Growth marketing is a novel and powerful method of growing a devoted user base.

It expands on the conventional marketing approach by including A/B testing, value-added blog articles, data-driven email marketing campaigns, SEO optimization, innovative ad text, and technical analysis of every part of a user’s experience. These strategies’ insights are immediately adopted in order to generate robust and sustained growth.

Data-driven marketers are heavily involved in strategy development, attempting experiments, and failing rapidly to narrow in on what works.

However, growth marketing, like biological evolution, is a stochastic process. This means that the techniques that could succeed are subject to chance. The only way to know what path to take will be beneficial is to start tossing stuff at the wall and seeing what sticks.

What Is Growth Marketing? (And Why You Need It)

The most effective growth marketers are known to be:                                                                          

  • Data Driven
  • Creative
  • Product Focused
  • Posses a hacker mentality
  • Has no fear of failure
  • Knows how to tell a story
  • Can handle multiple responsibilities

Many different sorts of firms form marketing teams, however the majority of chances will be found at either existing technology companies or rising technology startups.